When deciding on which keywords to recommend for a client’s search marketing campaign there are 5 factors I consider: Potential Traffic Competition Intent to Purchase Search Relevance Brand Relevance   1) Potential Traffic The most common mistake people make is immediately going after the most popular search terms; the ones people search for most often. The problem is that very...


Continue Reading »

They want it fast, and with as much information as possible, a new study by SheSpot has found. SheSpot surveyed 5435 Australian women and found that 90% of them shop online, and 93% research products online. This is nothing new, and at this stage I think we can all accept that the Internet is a great place to sell. What is so interesting about this study, however, is what they discovered about the motives...


Continue Reading »

What works and what doesn't? And what is everybody doing about it? MarketingSherpa attempt to answer this question (among many others) in their recently published 2012 Search Marketing Benchmark Report Below is a 3D illustration of marketers' perceptions of SEO tactics in 2011 As we can see, the most effective SEO tactic for 2011, as judged by the marketers themselves, is Content Creation....


Continue Reading »

As it turns out, maybe not very. SEO experts, Distilled, have released the findings of their latest research venture. Their aim was to establish the importance of local language links to a page's ranking in Google. Question: All other things being equal, will a page written in French that has other French websites linking to it rank higher in Google.fr than an English page with no French websites...


Continue Reading »

Are you using mobile technology to market your business? If not, reconsider – because up to 44% of your competitors may well be. Adobe have released the findings from their Scene 7 2011 survey, entitled “Digital Marketing in the Next Decade”. 1,941 businesses around the world were asked to pinpoint the tactics they currently deploy – or plan to deploy – in a number of areas including...


Continue Reading »

It's the question of the decade – how much traffic will I get if I rank N'th in Google? In an attempt to measure the length of this metaphorical piece of string, Slingshot SEO have produced a new behavioral study – one of the biggest of its kind. Using a wealth of statistics from their client databank, they were able to estimate the average percentage of clicks that search engine page results...


Continue Reading »