Are you using mobile technology to market your business?
If not, reconsider – because up to 44% of your competitors may well be.
Adobe have released the findings from their Scene 7 2011 survey, entitled “Digital Marketing in the Next Decade”. 1,941 businesses around the world were asked to pinpoint the tactics they currently deploy – or plan to deploy – in a number of areas including web analytics, digital advertising, mobile, and social media.
Web analytics, social media and online merchandising are currently the most widely used tactics, while the development of mobile applications is among the most widely planned for 2011 and beyond. This is the first time, since 2007 when the survey began, that mobile has topped the list of planned deployments and is most likely a commercial response to the massive growth in the use of smart phones over the past year and a half.
Of course, mobile isn’t just about straight-up, personalised advertising. Of the top six most-effective features for improving customer experience, four were found to be related to mobile. Social media marketing fanatics have been raving for years about the importance of integrating online marketing strategy with offline and in-store promotions. With mobile, this couldn’t be any easier.
If you haven’t already, you should consider some of these tactics:
Providing downloadable, bar-coded coupons
Allowing customers to check inventory stock through an app
Inviting customers to get information by scanning an item’s barcode on their phone
Product comparisons on mobile devices
Or, the old fun-favorite: location-based social networking. IE. Foursquare!
International marketing tactics are adapting at a furious rate to meet their audiences on new technological platforms. Where will this ‘digital revolution’ take us next, I wonder?