When deciding on which keywords to recommend for a client’s search marketing campaign there are 5 factors I consider:
Intent to Purchase
1) Potential Traffic
The most common mistake people make is immediately going after the most popular search terms; the ones people search for most often. The problem is that very...
It's the question of the decade – how much traffic will I get if I rank N'th in Google?
In an attempt to measure the length of this metaphorical piece of string, Slingshot SEO have produced a new behavioral study – one of the biggest of its kind. Using a wealth of statistics from their client databank, they were able to estimate the average percentage of clicks that search engine page results...