What works and what doesn't? And what is everybody doing about it?
MarketingSherpa attempt to answer this question (among many others) in their recently published 2012 Search Marketing Benchmark Report
Below is a 3D illustration of marketers' perceptions of SEO tactics in 2011
As we can see, the most effective SEO tactic for 2011, as judged by the marketers themselves, is Content Creation....
As it turns out, maybe not very.
SEO experts, Distilled, have released the findings of their latest research venture. Their aim was to establish the importance of local language links to a page's ranking in Google.
Question: All other things being equal, will a page written in French that has other French websites linking to it rank higher in Google.fr than an English page with no French websites...